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2010.04.12

Barnes & Noble and Best Buy Announce Partnership For NOOK™ eBook Reader and BN eReader Software Distribution

Best Buy to sell NOOK by Barnes & Noble in stores and at bestbuy.com beginning April 18 Best Buy to feature BN eReader software on PCs, netbooks, tablets and smartphones

NEW YORK --(Business Wire)-- Apr 12, 2010 Barnes & Noble, Inc., the world’s largest bookseller, and Best Buy Co., Inc., America’s leading consumer electronics retailer, today announced an exclusive partnership to distribute Barnes & Noble’s popular NOOK eBook Reader and accessories, as well as free BN eReader software through Best Buy in the United States. NOOK is expected to arrive at Best Buy beginning April 18, just in time for Mother’s Day, Father’s Day and graduation gift season.

Through the partnership, the award-winning NOOK eBook Reader and stylish accessories along with NOOK and Barnes & Noble eBook gift cards will be prominently featured in Best Buy’s 1,070 stores nationwide and online at www.bestbuy.com. As with Barnes & Noble stores, NOOK at Best Buy will be featured at a special in-store display where customers can see, try and buy a NOOK for $259.99 with the guidance of a trained Best Buy Blue Shirt.

In its growing eReader selection, Best Buy named Barnes & Noble a preferred eBookstore solution, offering more than one million eBooks, magazines and newspapers for download and enjoyment within seconds. Best Buy will feature Barnes & Noble’s free BN eReader on select PCs (laptops and desktops), netbooks, tablets and smartphones sold at Best Buy and supported by its Geek Squad Agents, giving customers access to shop Barnes & Noble’s world’s largest eBookstore (www.bn.com/ebooks) and enjoy their Barnes & Noble digital library anywhere they go.

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