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2010.03.31

CTIA-The Wireless Association® Announces Updated Best Practices for Location-Based Services

LAS VEGAS, NV – As International CTIA  Wireless exhibits concluded in Las Vegas last week, CTIA-The Wireless Association® announced the release of the industry’s updated voluntary “Best Practices and Guidelines for Location-Based Services” which promote and protect the privacy of wireless customers’ location information. Initially released in June 2008, the Guidelines were revised due to the dynamic and constantly innovative nature of the wireless ecosystem and the latest developments in Location-Based Services (LBS). 

“For more than a decade, CTIA has been a leader in ensuring consumers’ location privacy. As the wireless industry continues to develop innovative new devices, cutting-edge LBS apps and deploy next generation networks, it’s important that our industry’s best practices evolve to reflect the changes in the wireless ecosystem,” said Steve Largent, president and CEO of CTIA-The Wireless Association. 

In particular, the Guidelines have been revised to recognize that multiple entities can play a role in the delivery of a single LBS application. Updates to the Guidelines also address:

  • Application of the Guidelines to the use of various location technologies
  • Clarification of the relationship between account holder and user 
  • Other general improvements to aid clarity

LBS providers that have adopted these Guidelines provide consumers with the confidence and assurance that their private location information is protected.

For additional information about "Best Practices and Guidelines for Location-Based Services" and the Location Based Services Action Team, please visit: http://www.ctia.org/business_resources/wic/index.cfm/AID/11300.

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