CTIA-The Wireless Association® Announces Updated Best Practices for Location-Based Services
“For more than a decade, CTIA has been a leader in ensuring consumers’ location privacy. As the wireless industry continues to develop innovative new devices, cutting-edge LBS apps and deploy next generation networks, it’s important that our industry’s best practices evolve to reflect the changes in the wireless ecosystem,” said Steve Largent, president and CEO of CTIA-The Wireless Association.
In particular, the Guidelines have been revised to recognize that multiple entities can play a role in the delivery of a single LBS application. Updates to the Guidelines also address:
- Application of the Guidelines to the use of various location technologies
- Clarification of the relationship between account holder and user
- Other general improvements to aid clarity
LBS providers that have adopted these Guidelines provide consumers with the confidence and assurance that their private location information is protected.
For additional information about "Best Practices and Guidelines for Location-Based Services" and the Location Based Services Action Team, please visit: http://www.ctia.org/business_resources/wic/index.cfm/AID/11300.